Pechanga Resort Casino
Temecula, CA, USA
Jr. Marketing Database Analyst
GENERAL SUMMARY Assists the Marketing Database Manager with segmentation, maintenance, analysis and reporting of the customer database, as related to marketing initiatives.
KEY RESPONSIBILITIES • Assist in post-campaign and post-event analysis and create reporting for distribution to management team regarding new business conversion, competitive shop, and guest satisfaction. • Develop reports utilizing MS Access, MS Excel, or another SQL client to add functionality to developed systems. • Demonstrates commitment to precision in data analysis and data proofing • Perform ad-hoc projects and analysis as required • Develops visually appealing reports that highlight and support findings • Develops partnerships with business owners and account managers and maintains high level of credibility • Maintains an understanding of program business rules and campaign strategy. • Maintain all necessary documentation...