$116,756 - $175,164 yearly
California Coast Credit Union
San Diego, CA, USA
Under the general guidance of the SVP, Marketing, develops strategies, plans, directs and controls marketing, media advertising budgets and promotions in digital channels to increase online traffic and generate sales leads, increase product penetration and product and member profitability. This position ensures that all online marketing efforts are completed under critical time constraints, and that they maintain a consistent brand image, are accurate, cost-effective and in accordance with credit union policies, regulations, laws and sound business practices. The Director, Digital Marketing oversees all digital content strategy development and execution.
DIMENSIONS (the depth and breadth of the job in numeric or statistical terms):
Plays key role in building organization’s growth, increasing online traffic and generating sales leads for:
26 branches and a 45-person call center
Website visitors
Online and mobile banking users...