Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at.
The Senior Manager, Retail & CPG Sales has responsibility for driving revenue in the Retail/CPG vertical.
This individual will work directly with Sales leadership, soliciting prospective customers at the brand and partnering with their agency sales counterparts.
Required Related Work Experience and Number of Years
7+ years of Retail/CPG advertising experience
Required Skills/Abilities and Knowledge
Proven motivational skills
Inquisitive by nature, a strong aptitude to research with the ability to turn data into results
Ability to work independently and collaborate when needed
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies
Experience selling or activating media through programmatic channels, including programmatic guaranteed, private marketplaces (PMPs), and/or biddable media
Familiarity with advertising technology platforms such as demand-side platforms (DSPs), data management platforms (DMPs), customer data platforms (CDPs), and identity resolution solutions
Knowledge of advertising measurement and attribution methodologies, including multi-touch attribution, incrementality testing, and cross-platform measurement
Experience working with or selling against third-party measurement and analytics partners (e.g., attribution providers, brand lift studies, conversion tracking solutions)
Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives
Understanding of audience-based buying, data onboarding, and the use of first-, second- and third-party data in media activation
Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies
Experience in an ad tech, digital media, or data-driven advertising environment preferred
Qualifications
Required Related Work Experience and Number of Years:
Required Skills/Abilities and Knowledge:
PREFERRED QUALIFICATIONS:
Work for Warriors is a no-cost employment program of the California Military Department for Service Members, Veterans, and military family members. The Veteran Staffing Consultant for Spectrum is Chuck Callahan.
Spectrum's Product and Services are powered and innovated by Charter Communications, Inc. (NASDAQ: CHTR), the leading broadband communications company and the second-largest cable operator in the United States. Our company provides a full range of advanced broadband services, including Spectrum TV™ video entertainment programming, Spectrum Internet™ access, and Spectrum Voice™. Spectrum Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. The advertising sales and production services are sold under the Spectrum Reach™ brand. News and sports networks are operated under the Spectrum Networks brand.
We believe in fostering a culture in which every employee feels respected, engaged, and able to reach their full potential. Our hardworking and diverse workforce is focused on helping our business grow, and we are committed to helping them grow. Together we will deliver industry-leading products and services and exceed customer expectations.
Providing our employees and their families with access to comprehensive health coverage, helping build wealth for retirement and offering educational and development opportunities are of the utmost importance to us. Our employees are also eligible for select complimentary or discounted Spectrum products and services.
Spectrum is committed to improving communities and impacting lives where our customers and employees live, work and play.
Spectrum Housing Assist: Spectrum partners with nonprofit organizations and engagement employees and community volunteers in order to provide critical home repairs across the United States. We’ve set a goal to improve 25,000 homes by the year 2020.
Spectrum Digital Education: Spectrum supports nonprofit organizations that educate community members on the benefits of broadband and how to use it to improve their lives. In 2017, Spectrum made a commitment to provide $1 million in digital education grants to nonprofits serving in our footprint.
Chuck Callahan