The Marketing Project Specialist supports the planning, coordination, and execution of marketing initiatives across the Essex portfolio. This role focuses on coordinating marketing projects and cross-functional efforts to ensure the successful implementation of community marketing programs. The Specialist partners closely with property operations, creative teams, vendors, and other stakeholders to deliver marketing campaigns, maintain brand standards, support acquisitions and dispositions, and drive community engagement. Success in this role requires strong organization, communication, and project management skills, along with the ability to manage multiple priorities in a fast-paced environment.
WHAT YOU WILL DO:
Serve as the regional portfolio marketing subject matter expert and primary point of contact for community marketing initiatives.
Coordinate and execute community, regional, and portfolio-wide marketing campaigns from planning through implementation.
Manage multiple marketing projects simultaneously, ensuring deadlines, deliverables, and budgets are met.
Partner with property operations teams to identify marketing needs and recommend solutions that support occupancy and leasing goals.
Coordinate cross-functional efforts with internal stakeholders, creative teams, digital marketing partners, and external vendors.
Support asset positioning, branding, naming, and community messaging initiatives.
Conduct community visits to evaluate branding, signage, curb appeal, and overall customer experience.
Oversee the creation, distribution, and execution of marketing materials, including signage, collateral, promotional assets, and digital content.
Maintain brand standards and ensure consistent execution across all assigned communities.
Coordinate vendor relationships and support the procurement and implementation of marketing resources.
Document community observations, project updates, and marketing activities for internal stakeholders.
Facilitate communication between community teams and the broader marketing organization to ensure alignment on priorities and initiatives.
Support special projects, new initiatives, and process improvement efforts as assigned.
Qualifications
WHAT YOU WILL NEED:
WHAT YOU WILL BRING TO THE TABLE:
#LI-Hybrid:
#LI-AA1:
Work for Warriors is a no-cost employment program of the California Military Department for Service Members, Veterans, and military family members. The Veteran Staffing Consultant for Essex Property Trust, Inc is Shayal Prasad.
We are Essex—the proven leader in West Coast apartments. We are a fully integrated real estate investment trust (REIT) that acquires, develops, redevelops, and manages multifamily apartment communities located in supply-constrained markets. With a commitment to the vibrant coastal economies in which we operate, we continually push to innovate, improve, and add value to the lives of our residents, associates, and shareholders.
Shayal Prasad