Global Content Manager, Residential Energy Hardware - Palo Alto [274891]

$88,000 - $162,000 yearly

Job Description

Tesla’s mission is to build a world of amazing abundance, and Tesla Energy plays a critical role. We are seeking an experienced Global Product Content Manager – Residential Energy Hardware, with a strong background in product marketing, to lead efforts for Tesla's residential energy solutions. This role will focus on driving product awareness, education, and demand for Powerwall, Tesla Solar Panel and Tesla Solar Roof.

The Global Product Content Manager will own the go-to-market strategy, positioning, and execution for these products worldwide, emphasizing their role in energy independence, backup power during outages, cost savings through grid arbitrage, and integration with Tesla's ecosystem (vehicles, charging, app). You will collaborate closely with product, engineering, sales, creative and regional teams to accelerate adoption and position Tesla as the leader in residential energy solutions.

The Role

  • Manage product marketing content and creative roadmap – including collaborating with product team and regional leads on naming, value propositions, and global campaigns
  • Create compelling content at scale including sales tools, installer material, learn articles, product videos and homeowner-facing assets that highlight benefits such as seamless home backup power, reduced energy bills, grid stabilization, and synergy with Tesla vehicles and broader ecosystem
  • Develop and execute comprehensive global strategies to build awareness and generate demand for Powerwall and solar installations
  • Lead cross-functional go-to-market launches, including product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials
  • Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
Anthony Antonucci

Qualifications

Relevant experience in Energy - Solar & Storage; strong problem-solving skills; commitment to Tesla mission.

Immediate Fill

No