Social Media Manager, Residential Energy - Palo Alto [273833]

$72,000 - $162,000 yearly

Job Description

Tesla Energy is

transforming how the world generates, stores, and consumes energy. We're

looking for a social-first storyteller who can make our residential energy

products (Powerwall, Solar, Home Charging, and the Tesla App) stand out across

social platforms. Starting with X.com as our primary channel, you will own

Tesla Energy's social presence globally, driving content strategy, creation,

and engagement.

This role requires

someone who is equal parts creative and operational. Someone who understands

how stories spread, what makes people stop scrolling, and how to turn product

innovation into genuine conversation. You'll help evolve and strengthen a

growing program, not just maintain it.

The Role

  • Develop and produce compelling social content showcasing Tesla Energy products, customers, innovations, and milestones, including original short-form video, graphics, threads, and real-time reactive content
  • Translate product announcements, feature launches, company news, and competitive moments into timely, high-impact social content
  • Source and curate user-generated content, customer stories, and real-world product performance that resonates authentically
  • Own the Tesla Energy social content calendar and posting cadence on X.com, balancing proactive storytelling with announcement-driven content and adapting for additional platforms as the program scales
  • Collaborate with internal teams (product, creative, comms, engineering, regional) and external partners including Certified Installers to surface stories worth amplifying, ensuring all content meets Tesla's corporate guidelines and brand standards
  • Build and maintain social listening practices, stay ahead of platform trends and emerging formats, and proactively pitch new content ideas and campaigns to leadership
  • Shepherd content through internal approval workflows, establish scalable production processes, track performance, and report learnings to leadership with clarity

Requirements

Anthony Antonucci

Qualifications

Relevant experience in Energy - Solar & Storage; strong problem-solving skills; commitment to Tesla mission.

Immediate Fill

No