Head of Digital Demand Generation - Palo Alto [273190]

$88,000 - $198,000 yearly

Job Description

The Head of Digital Demand Generation is critical to driving scalable, high-quality demand and brand awareness for Tesla Energy's products and services. In this role, you will lead the strategy, execution, and optimization of digital channels to fuel growth, improve conversion efficiency, and ensure alignment with Tesla's broader marketing and business objectives.

This role reports to the Head of Global Demand Generation and collaborates closely with cross-functional teams including Marketing Operations, Growth, Creative, Legal, Sales, and external agency partners.

The Role

  • Lead digital strategy and execution for North America across search, social, and display advertising
  • Own channel-level budget allocation and performance management to meet revenue, CAC, and ROI targets
  • Manage external agency relationships, holding partners accountable for results and campaign delivery
  • Partner with marketing operations to define KPIs, build reporting, and deliver actionable insights to leadership
  • Provide strategic input on organic search opportunities based on channel performance and audience data
  • Lead creative briefing and approval processes to ensure brand, legal, and campaign alignment
  • Identify process improvements to optimize performance and scale best practices across markets

Requirements

  • Degree in Marketing, Business, or related field, or equivalent experience
  • 10+ years of digital marketing experience with a proven track record in media and demand generation
  • Demonstrated experience managing digital acquisition budgets exceeding $10M annually
  • Hands-on experience with Google Ads account structure, bid strategies, conversion tracking, and social platforms
  • Prior experience in both agency and in-house environments with strong operational rigor
  • Strong analytical skills with the ability to interpret performance data and translate insights into strategy
  • Excellent communication and leadership skills with experience presenting to executive audiences
Anthony Antonucci

Qualifications

Relevant experience in Energy - Solar & Storage; strong problem-solving skills; commitment to Tesla mission.

Immediate Fill

No