Sr. Digital Performance Analyst, Digital Platforms - Fremont [263877]

$92,000 - $168,000 yearly

Job Description

Data is deeply embedded in the product, engineering, quality, and customer experience culture at Tesla. This role will collaborate across Demand Generation, Marketing, Web Development, Software, and executive teams to optimize the Web and Digital Customer Experience for Tesla Energy for all of North America.

This position requires an in-depth understanding of digital marketing best practices, web UI/UX, web traffic data, web marketing channels, first through third party data, and data analysis.

The Sr. Web Digital Platforms Analyst at Tesla supports campaign planning, site optimization, campaign performance, and data activation.

The Role

  • Analyze web page performance and features and optimize for customer conversion and interaction
  • Recommend improvements to Tesla Energy’s digital UX based on your analysis of web traffic data
  • Design and conduct A/B tests on Tesla Energy pages
  • Evaluate Tagging and Tracking on Energy pages to ensure compliance and consistency
  • Recommend new marketing initiatives given outcomes of experiments and data analysis
  • Deploy impact analysis of business process changes on customer UX and recommend improvements
  • Provide marketing spend optimization recommendations based on attributed sales data

Requirements

  • 3-5 years experience working at an Enterprise Level in web analytics, digital marketing analytics, digital data science, or related field
  • Expert Level understanding of BigQuery and ability to write custom, efficient, SQL against large data stores
  • Depth in pulling and blending data from Google Analytics, GA4, Adobe Analytics and Google Ads within a BI tool (Looker Studio, Tableau)
  • Expert Level understanding of GA4 (Funnels, Customer Flow, Attribution Logic)
  • Expert Level understanding of Google Tag Manager and the ability to test pages for correct tagging
  • Design and execute A/B tests for web pages and use basic statistical tools for web optimization (EG: significance tests, linear regression, time series analysis)
Anthony Antonucci

Qualifications

Relevant experience in Operations & Business Support; strong problem-solving skills; commitment to Tesla mission.

Immediate Fill

No