Demand Generation Manager, Tesla Energy - Palo Alto [272489]

$88,000 - $162,000 yearly

Job Description

Tesla Energy is seeking a highly motivated and experienced Demand Generation Campaign Manager to drive lead generation and customer acquisition for its growing portfolio of energy products, including solar solutions and Powerwall. The ideal candidate will develop and execute innovative marketing strategies and multi-channel campaigns that generate new demand, enhance brand awareness, and deliver measurable results. This role requires a data-driven marketer who is comfortable working in a fast-paced, dynamic environment.

The Role

  • Campaign Strategy & Planning: Develop and execute comprehensive demand generation strategies focused on driving leads and customer acquisition across Tesla Energy's product lines
  • Content Development: Collaborate with the creative, content, and product teams to create compelling marketing content, such as email campaigns, landing pages, paid ads, and whitepapers, that drive engagement and conversion
  • Multi-Channel Campaign Management: Lead the end-to-end development, execution, and optimization of demand generation campaigns across digital platforms (including paid search, display, email, social media, affiliate networks), referral program, traditional media, and Tesla's owned channels
  • Performance Tracking & Optimization: Use analytics tools to measure the effectiveness of campaigns, track KPIs (e.g., lead volume, cost per lead, customer acquisition cost), and utilizing A/B testing and continuous performance monitoring to maximize campaign efficiency
  • Collaboration with Sales & Product Teams: Work closely with sales and product teams to ensure alignment on goals, messaging, and lead handoff, ensuring qualified leads are nurtured through the sales pipeline
  • Market Research & Audience Segmentation: Conduct market research and analyze data to identify target audiences and industry trends. Utilize segmentation techniques to tailor campaigns to different personas and customer needs
Anthony Antonucci

Qualifications

Relevant experience in Energy - Solar & Storage; strong problem-solving skills; commitment to Tesla mission.

Immediate Fill

No