Calbee
Fairfield, CA
Position Summary:
We’re looking for a passionate and results-driven Brand Manager to lead strategic and day-to-day marketing efforts across key segments of Harvest Snaps and other local jewels, cornerstone brands in Calbee’s portfolio. This role is responsible for driving brand growth, market relevance, and consumer love through smart strategy, innovation, and strong cross-functional collaboration. You’ll own business performance, bring consumer insights to life through action, and help shape the future of BFY snacking.
Key Responsibilities:
Develop and execute brand strategies to drive growth for assigned segments of Harvest Snaps and other local jewels (Weston’s etc.), aligned to business priorities and consumer needs
Champion insight-led marketing plans that fuel innovation, drive household penetration, and build brand equity
Own the P&L for assigned segments of the BFY portfolio, partnering closely with finance and cross-functional teams to...