Yuhaaviatam of San Manuel Nation / Yamaava Indian Reservation
Highland, CA
ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Uses strategic “Segment-of-One” by proactively search for potential casino guests and qualified high-value players across various social media channels (Instagram, Facebook, TikTok, X, reddit, forums, etc.). Creates targeted outreach strategies tailored to each platform and demographic segment. Initiates conversations and establish rapport with prospective players through direct messages, comments, and community engagement. Develops and manages a robust pipeline of new player leads. Build a marketing approach to track activity and preferences of each premium guest, and then tailors offers and incentives that appeal directly to the interests of individuals. Meets or exceeds predetermined goals and measurable objectives established by the enterprise. Complies with and upholds enterprise expectations including policies, procedures, industry regulations, and department guidelines. 2. Qualifies potential players based on gaming...