Mission: The City of Carlsbad enhances the lives of all who live, work and play in our city by setting the standard for providing top quality, efficient local government services.
Vision: A world-class city.
Community Values: Open space and the natural environment: Prioritize protection and enhancement of open space and the natural environment. Support and protect Carlsbad’s unique open space and agricultural heritage.
Small town feel, beach community character and connectedness: Enhance Carlsbad’s defining attributes – its small-town feel and beach community character. Build on the city’s culture of civic engagement, volunteerism, and philanthropy. Access to recreation and active, healthy lifestyles: Promote active lifestyles and community health by furthering access to trails, parks, beaches, and other recreation opportunities.
The local economy, business, and tourism: Strengthen the city’s strong and diverse economy and its position as an employment hub in nor San Diego County. Promote business diversity, increased specialty retail and dining opportunities, and Carlsbad’s tourism.