RESCUE

Rescue is a full-service marketing company unlike any other marketing company. Driven by our mission to make healthy behaviors easier and more appealing, we provide services exclusively to organizations that share our mission.

While there are many ways to change behavior, our 13 years of experience in behavior change has led us to focus on three proven practices: knowledge change, policy change and culture change. Within each of these three practices we have developed a proprietary strategy to achieve change; HealthComm™ for knowledge change; Evolvement® for policy change and Social Branding® for culture change.

We first work with each client to clarify what they want to achieve; knowledge, policy or culture change. While each one can affect the other, one must be prioritized to build an efficient and effective plan. Formative research is always critical, and it occurs before or immediately after a type of change is defined. We call our proprietary formative research process the Functional Analysis for Cultural Interventions, or FACI for short.

Then, with formative research in hand, we develop a long-term program to achieve the targeted change. We avoid the term “campaign” because advertising campaigns are typically too short and focus more on getting attention than causing behavior change. Behavior change programs, on the other hand, are multi-layer marketing efforts, grounded in theory, guided by a logic model, and implemented using well-researched best practices.

Every program that we manage uses our HealthComm, Evolvement, or Social Branding strategy. Sometimes, our clients want to achieve multiple outcomes, so we develop multiple programs, each focused on one strategy to achieve one outcome.

RESCUE Los Angeles, CA, USA
Jul 09, 2018
Full time
The Company Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns. Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. We believe that marketing can do more than sell goods, it can create good. The Job We are looking for a dynamic, high performing Community Manager to establish, maintain and expand the social media presence of Rescue’s LGBT brand. These are long-term campaigns and social marketing programs that primarily focus on tobacco prevention. This brand is specifically targeted to LGBT young adults because tobacco use is higher within LGBT communities. The LGBT Campaign Community Manager role supports these efforts on platforms such as Instagram, Twitter, Facebook and YouTube by implementing effective and cutting-edge strategies to build the audience, increase sustained engagement and drive traffic to campaign media. Day-To-Day Activities: Ensure regular dissemination of campaign messages through social media channels (Facebook, YouTube, Twitter, Instagram, etc.); Ensure all outbound content is formatted and tagged correctly for reporting purposes; Draft appropriate responses to public commentary in a timely manner, especially in cases of negative sentiment and/or social media communication crises; Monitor conversations and generate insights/future strategy recommendations; Strictly adhere to brand Social Media Guidelines and Processes; Promote best practices and stay up to date on changes in the social media space; Compile client reports that capture moderation activity on social channels; Contribute to the development of policies, guidelines and reporting to create efficiencies across community management process. Required Qualifications: Bachelor's Degree OR 5 years relevant experience; Experience and success with social media for business purposes (Tumblr, Facebook, Twitter, Instagram, YouTube, etc.); Cultural experience with LGBT audiences; Experience writing and building social media content; Strong verbal communication skills; Strong editing/writing skills for various social media content, client reports, marketing materials, etc.; Proven ability to generate original and creative content for social media. Preferred Qualifications: Non-tobacco-use is highly preferred because we only have tobacco-free environments and also to be consistent with our tobacco prevention campaign goals. Location : Los Angeles, CA Status : Full-time Position Travel: One per quarter or less If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members. The Fine Print Environment: All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends. Physical Requirements: Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars. Must be able to move boxed work documents (surveys & materials), up to 40 pounds, in and out of office for travel by car and by air.            Team A   Derrick Jackson
RESCUE San Diego, CA, USA
Jul 09, 2018
Full time
The Company Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns. Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. We believe that marketing can do more than sell goods, it can create good.   The Job Have you ever wanted to use your creative talent to change lives? You are an experienced Copywriter who can think big on any budget, tailor to any medium, write in any voice, and has a book of produced work that’ll back you up. You have an excitement for your craft, a range of cross-channel campaign experience, and a profound desire to cause positive change.   Day-To-Day Activities: Ideation & Copywriting Ideates and writes creative that satisfies the brief, aligns with the brand’s strategy and contributes to behavior change; Takes ownership of copy and ideation assignments and develops creative that meets a very high standard; Develops creative that is strategic, forward-thinking and in-line with current media trends; Pushes the agency towards fresh, exciting ideas through innovative ideation and copywriting; Contributes to collaborative brainstorm sessions across the creative department including but not limited to: Copywriters, Editors, Developers and Designers.  Day-To-Day Activities: Leadership Manages multiple projects, with the ability to switch from one to the other seamlessly while staying on deadline and within budget; Lead ideation and copywriting for a wide range of marketing outputs including, but not limited to, short-form video, editorial content, interactive web experiences, social content, experiential activations and traditional broadcast; Leads, inspires and collaborates with the team to produce inventive, thoughtful and relevant work. Required Qualifications: High School Diploma/GED + 2 years relevant experience; Experience writing audience-facing content for organic, paid social, websites, mobile applications, and paid digital media; Proven ability to plan and strategize high-profile projects; A persuasive and confident approach to creativity; Experience in staff training, mentoring, supervision, and team-building; Experience overseeing numerous projects at once; Experience in social and digital campaigns/engagement tactics; Intimate familiarity with how brands engage in today’s connected universe; Ability to brainstorm solo or in groups and develop big ideas from beginning to end; Excellent writing skills in a broad range of styles including grammar and proofreading skills; Proven ability to excel in high-stress, fast-paced environments; Proven ability to quickly identify problems and solve them; Highly attentive to detail; Strong verbal communication skills.                                Location: San Diego, California Status: Full-time Position Travel: Once per quarter or less   If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.   The Fine Print Environment: All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends.   Physical Requirements: Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.          Team A   Derrick Jackson
RESCUE San Diego, CA, USA
Jul 09, 2018
Full time
The Company Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns. Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. We believe that marketing can do more than sell goods, it can create good.   The Job The Marketing Insights Analyst reports to the Insights Strategist, and is responsible for configuring campaign tagging, maintaining data trackers, and analyzing campaign performance data. Data is both structured and unstructured, generated from multiple data sources such as Google Analytics, Facebook Insights and Ads Manager, Twitter Ads Manager, and YouTube Analytics. The expectation is to make complex data sets from multiple offline and online channels digestible with clear reports and rich visual formats that are insightful and actionable. The job of the Marketing Insights Analyst entails activities pertaining to, but not limited to:   Day-To-Day Activities: Analysis: Ensure correct implementation of tracking for multiple campaign tactics, as well as the accuracy of the data coming from various offline and online channels; Maintain data trackers and dashboards, organize and synthesize data from multiple channels, and analyze channel performance against campaign objectives; Perform quantitative and qualitative data analyses of paid and organic social media efforts; Run ad-hoc analyses to identify trends and areas of opportunity, and recommend innovative options to optimize social media strategies; Maintain functional expertise in analytical tools, techniques, and other infrastructure requirements. Reporting: Provide online/offline media insights and develop recommendations based on measurement reporting and quantitative and qualitative analyses; Provide clear, comprehensive cross-channel reports on marketing campaign performance using client-approved templates and professional reporting tools; Manage ongoing paid media, social media, and events reports as well as ad hoc deep dives to help strategists and managers optimize efforts; Collaborate with cohorts on the Insights Team to build client reports and support the analytics needs of internal teams. Others: Maintain partner relationships, and manage internal collaboration with key stakeholders to improve behavior change marketing campaign performance; Stay up-to-date on new marketing metrics and measurement tools and technologies; Other duties as required. Required Qualifications: Bachelor's Degree +3 years relevant experience OR 8 years relevant experience OR Master's Degree +1 years relevant experience; Experience working with digital advertising data (display, video, rich media, search, custom units); Experience working with traditional advertising data (TV, radio, OOH, print); Experience working with social media marketing analytics tools and enterprise-level social media management systems (Sprinklr, Hootsuite, Facebook Ads Manager, Facebook Insights, Twitter Ads Manager); Experience working with web analytics (Google Analytics, Omniture, WebTrends); Proven ability to analyze quantitative and qualitative data, including content and sentiment analysis; Experience working with statistical and database tools (R, Python, MySQL, databases,etc.); Proven understanding of database concepts including normalization, and data integrity; Experience presenting data visually through Excel, Powerpoint, MS Access reports, Xcelsius, etc; Experience building multiple reports for different campaigns simultaneously; Experience working with a cross functional team. Preferred Qualifications: Experience working with data from on-the-ground event activations; Experience using Tableau or similar BI tools in creating dashboards and data visualizations; Experience working with statistical and database tools (R, Python, MySQL, databases,etc.); Experience analyzing the results of experimental test design (A/B split, multivariate testing); Experience with public health campaigns and their evaluations; Familiar with Alternative, Country, EDM, LGBT, and Hip-Hop subcultures. Location: San Diego, CA Status: Full-time Position Travel: Once per quarter   If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.   The Fine Print Environment: All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends.   Physical Requirements: Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.          Team A   Derrick Jackson
RESCUE San Diego, CA, USA
Jul 09, 2018
Full time
The Company Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns. Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. We believe that marketing can do more than sell goods, it can create good.   The Job We are looking for a dynamic, high performing Media Strategist with experience creating, implementing and measuring communication plans that actively engage target audiences across traditional, digital / social and experiential marketing. The ideal candidate has a passion for behavior change, a history of planning 360 campaigns within limited budgets, and is capable of coming up with multiple ways of solving a problem. This role provides strategic rigor to the implementation of creative ideas, as the center point between creative and media teams. The Communications Strategist is involved from idea inception, through to final implementation and evaluation.   Day-To-Day Activities: Lead the “when, where and why” to best reach and engage target audiences, including media flighting and media weight; Develop 360 content strategy and messaging frameworks that effectively blend creative with media environments; Challenge and inspire creative teams to think differently about how creative can come to life; Collaborate with media buying teams to think strategically about our placements and partnerships; Determine appropriate KPIs per channel; Analyze media evaluation performance and making data-driven recommendations; Using a big picture approach to figure things out. Required Qualifications: Bachelor's Degree +4 years relevant experience OR 9 years relevant experience OR Master's Degree +2 years relevant experience; Marketing / ad agency experience; Experience on a range of client accounts - small and large, new and long-standing; Experience collaborating and leading diverse teams toward a common goal; Experience with 360 creative including digital & experiential; Experience in client-facing positions. Location: San Diego, CA Status: Full-time Position Benefits : Learn more about the benefits of working at Rescue here: http://rescueagency.com/careers/ Travel: Must be able to travel occasionally   If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.   The Fine Print Environment: All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends.   Physical Requirements: Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to speak publicly and give presentations on a laptop. Travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.       Team A   Derrick Jackson
RESCUE San Diego, CA, USA
Jul 09, 2018
Full time
The Company Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns. Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. We believe that marketing can do more than sell goods, it can create good.   The Job We are looking for a dynamic, high performing Brand Strategist with experience in writing briefs/presentations for both established and new campaigns and guiding creative along the way. The ideal candidate has a passion for behavior change, a history of innovative thinking, and is capable of coming up with multiple ways of solving a problem. This role starts our creative development off on the right foot so we’re reaching the right audience with the right message.   Day-To-Day Activities: Developing strategies for public health brands to achieve behavioral health outcomes; Writing creative briefs and decks for both established and new campaigns that include overall strategy, positioning, messaging, and creative inspiration; Using qualitative/quantitative research and cultural trends to tell a story and activate against fresh audience insights; Partnering with creative teams to deliver against the strategy; Collaborating with cross-functional teams (research, creative, paid media, social, web, cultural experts) to ensure strategy shines through in creative development; Finding solutions by using a big picture approach. Required Qualifications: Bachelor's Degree +4 years relevant experience OR 9 years relevant experience OR Master's Degree +2 years relevant experience; Marketing / ad agency experience; Extensive writing experience to guide creative teams; Experience on a range of client accounts - small and large, new and long-standing; Experience with 360 accounts including digital & experiential;  Experience with Client-facing work. Location: San Diego, CA Status: Full-time Position Travel: Once per quarter or less   If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.   The Fine Print Environment: All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends.   Physical Requirements: Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to speak publicly and give presentations on a laptop. Travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.            Team A   Derrick Jackson
RESCUE San Diego, CA, USA
Jul 09, 2018
Full time
The Company Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns. Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. We believe that marketing can do more than sell goods, it can create good.   The Job We are looking for a dynamic, high performing Paid Social Media Coordinator with experience in implementing and executing effective paid social media campaigns. The ideal candidate has a passion for behavior change, a history of public health efforts, and is capable of keeping up with the ever-changing social media industry.   Day-To-Day Activities: Implement and execute paid social media campaigns on Facebook, Instagram, Snapchat and Twitter; QA campaigns to ensure alignment with projected budgets, settings and objectives; Analyze, monitor and optimize ad performance; Gather weekly, monthly, quarterly, and annual paid metrics across social media campaigns; Understand and organize data to tell a compelling story of campaign performance; Stay up-to-date on social media trends, platforms and offerings. Required Qualifications: Bachelor’s Degree OR 5 years relevant experience; Experience analyzing social media metrics; Experience managing ads on Facebook, Instagram, Snapchat or Twitter; Exceptional attention to detail; Comfortable working in a fast-paced agency environment; Strong verbal communication skills; A determined, analytical mindset; Proficient in balancing and adhering to strict budgets; Familiar with Alternative, Country, EDM, LGBT, and Hip-Hop subcultures.                             Location: San Diego, CA Status: Full Time Position Travel: Once per quarter or less   If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.   The Fine Print Environment: All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends.   Physical Requirements: Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.         Team A   Derrick Jackson