Marketing Operations Specialist, Senior (El Dorado Hills)

  • Blue Cross Blue Shield
  • El Dorado Hills, CA, USA
  • Nov 16, 2019
Full time Business Development Customer Service Health Care Marketing

Job Description

Looking for a chance to do meaningful work that touches millions? Come join the hardest working, nonprofit health plan in California and help us shape the future of health care. Blue Shield of California is focused on transforming health care by making it more accessible, affordable and customer-centric. Being a mission-driven organization means we do much more than serve our 3.5 million members: we were the first health plan in the nation to limit our annual net income to 2 percent of revenue and return the difference to our customers and the community, and since 2005 we have contributed more than million to the Blue Shield of California Foundation to improve community health and end domestic violence. We also believe that a healthier California begins with our employees, so we provide them with resources to develop and maintain a healthy lifestyle through our award-winning wellness program, Wellvolution. We're hiring smart thinkers and doers who want to work for a leader and innovator in the challenging, ever-changing healthcare space. Come and help us make health care better for everyone. 



We are looking for a customer focused marketer who can bring creative solutions and strong project management skills to engage with a variety of key functional areas at Blue Shield. This is an exciting opportunity for an experienced marketing professional with excellent communication and project management skills to gain a deep understanding of a variety of key functional areas at Blue Shield.


As part of the Bay Area-based, strategic marketing team, this role will contribute to the development of programs and services that support our external sales and account management teams statewide. This role will focus on developing and deploying a variety of marketing tools and experiences that uniquely express Blue Shield’s mission, vision and capabilities to key audiences including brokers, consultants, employer groups and members.


This position provides opportunity for personal growth and professional advancement and is ideally suited for a detail-oriented problem-solver who seeks to make impactful change.



  • Collaborate with key cross functional teams - including sales and account management, creative, operations, product, digital, communications, and legal - to develop marketing content for multi-channel distribution.
  • Contribute to the ongoing effort to represent Blue Shield’s mission, vision, clinical story, network, products, and experience in the market.
  • Management of business needs supporting sales and account management teams selling and retaining small business customers, including management and distribution of print and digital marketing assets.
  • Maintain web-based content and printed materials for product cycles.
  • Partner with other lines of business for marketing content development, document management and distribution.
  • Support the development, implementation, and adoption of digital tools for internal and external users.
  • Work on special projects as designated by manager.




Preferred skills, knowledge, and ability requirements:

  • Knowledge of marketing principles and demonstrable ability to apply them strategically and tactically in the heavily regulated health care plan market.
  • Proven success in meeting campaign and/or project goals and objectives, timelines and budgets.
  • Excellent collaborative, communication (verbal and written), and presentation skills.
  • Ability to build and maintain positive relationships with external partners and internal colleagues across the organization to overcome challenges and meet deadlines.
  • Excellent organizational and project management skills and ability to manage multiple, competing priorities simultaneously.
  • Extreme attention to detail and willingness to roll up your sleeves.
  • Strong work ethic and positive attitude, capable as a team player and working independently.
  • Strong data analytical skills, with the ability to process and present reports.
  • Highly proficient in MS Office (Excel, Word, PowerPoint, Outlook, SharePoint, Project).

Preferred Education/Experience:

  • Bachelor’s degree in Marketing or other related business field, or equivalent combination of education and experience.
  • 5 years B2B marketing experience, health care industry preferred,
  • 2-4 years project management experience working with cross-functional teams.






Listed in Job Description