We are seeking a passionate and engaging Social Media Guru to develop, implement and manage social media plans and strategies for our portfolio of worldclass brands.
You will be responsible for creating, curating, publishing, and monitoring content, developing KPIs and assisting with analyzing and reporting results. A love for frequent communication and engagement with consumers and our brands is a must. Sharing our brands and educating our highly engaged brand users is what we are wildly passionate about.
If you have experience using your great writing talents in social media or online customer service environment, please read on. It goes without saying that a crazy eye for detail, creativity and a passion for developing great online content is essential for success in this role! This role is a two-year fixed-term position with all company benefits.
What You’ll Be Doing … The Nuts and Bolts:
Collaborate with coach and brand, customer marketing, and innovation teams in the development, communication and implementation of the US Strategic vision, goals and plans to achieve EBITDA and Sales goals.
Responsible for social media content creation, curation, and publishing to generate engagement, brand exposure, user acquisition, and insights.
Responsible for copywriting original content, including social media posts, blog posts, CRM/Email marketing content, and other as identified.
Responsible for monitoring, moderating, and engaging with consumers/end-users on all social media platforms.
Responsible for social media analytics KPI reporting and working with 1st coach to provide actionable insights.
Act as primary “community manager” for all WD-40 Company owned social media properties to ensure each end-user/customer is left with a “positive lasting memory” whenever possible.
Responsible for creating and growing social communities across various social media properties.
Responsible for responding to customer/end-user questions/comments on Ratings & Reviews from WD-40 owned websites and Customer websites (e.g., Amazon, Walmart, etc.), when appropriate. Also engages with people who connect with brands via Contact Us forms.
Responsible for the creation and maintenance of social media editorial content calendar.
Coordinate approval of “New Use/Content” gleaned from end-users on social media channels.
Proactively monitor and control appropriate budgets, forecasts, plans, programs and measures of success.
Responsible for the back-end management of digital publishing, monitoring, engagement, and reporting tools for data analysis and associated Marketing Technology SaaS tools.
Responsible for complying with all legal requirements on all owned social media properties.
Support development of company Global social media policy/guidelines, marketing department and employee education on social media use and best practices.
Support and executes the global legal and intellectual property compliance policy and process.
What You’ll Bring to the Role:
3-5 years of marketing or communications experience in interactive/digital/social media marketing.
Understanding of digital media marketing communications solutions, with specific emphasis on social media. Other experience including web development, SEO, CRM, and mobile marketing a plus.
Content Management Systems (CMS) experience
Project management experience
Cross-functional teamwork experience
Agency/Vendor management experience
Some availability during non-working hours to review and respond on social media, when necessary
Bachelor’s degree in marketing, communication, business or related field.
Off the charts writing skills
Our “Why”
At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.
Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.
Vestnys, Stephanie
We are seeking a passionate and engaging Social Media Guru to develop, implement and manage social media plans and strategies for our portfolio of worldclass brands.
You will be responsible for creating, curating, publishing, and monitoring content, developing KPIs and assisting with analyzing and reporting results. A love for frequent communication and engagement with consumers and our brands is a must. Sharing our brands and educating our highly engaged brand users is what we are wildly passionate about.
If you have experience using your great writing talents in social media or online customer service environment, please read on. It goes without saying that a crazy eye for detail, creativity and a passion for developing great online content is essential for success in this role! This role is a two-year fixed-term position with all company benefits.
What You’ll Be Doing … The Nuts and Bolts:
Collaborate with coach and brand, customer marketing, and innovation teams in the development, communication and implementation of the US Strategic vision, goals and plans to achieve EBITDA and Sales goals.
Responsible for social media content creation, curation, and publishing to generate engagement, brand exposure, user acquisition, and insights.
Responsible for copywriting original content, including social media posts, blog posts, CRM/Email marketing content, and other as identified.
Responsible for monitoring, moderating, and engaging with consumers/end-users on all social media platforms.
Responsible for social media analytics KPI reporting and working with 1st coach to provide actionable insights.
Act as primary “community manager” for all WD-40 Company owned social media properties to ensure each end-user/customer is left with a “positive lasting memory” whenever possible.
Responsible for creating and growing social communities across various social media properties.
Responsible for responding to customer/end-user questions/comments on Ratings & Reviews from WD-40 owned websites and Customer websites (e.g., Amazon, Walmart, etc.), when appropriate. Also engages with people who connect with brands via Contact Us forms.
Responsible for the creation and maintenance of social media editorial content calendar.
Coordinate approval of “New Use/Content” gleaned from end-users on social media channels.
Proactively monitor and control appropriate budgets, forecasts, plans, programs and measures of success.
Responsible for the back-end management of digital publishing, monitoring, engagement, and reporting tools for data analysis and associated Marketing Technology SaaS tools.
Responsible for complying with all legal requirements on all owned social media properties.
Support development of company Global social media policy/guidelines, marketing department and employee education on social media use and best practices.
Support and executes the global legal and intellectual property compliance policy and process.
What You’ll Bring to the Role:
3-5 years of marketing or communications experience in interactive/digital/social media marketing.
Understanding of digital media marketing communications solutions, with specific emphasis on social media. Other experience including web development, SEO, CRM, and mobile marketing a plus.
Content Management Systems (CMS) experience
Project management experience
Cross-functional teamwork experience
Agency/Vendor management experience
Some availability during non-working hours to review and respond on social media, when necessary
Bachelor’s degree in marketing, communication, business or related field.
Off the charts writing skills
Our “Why”
At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.
Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.
Vestnys, Stephanie
