Sky River Casino
Elk Grove, CA, USA
The Digital Content Specialist will be responsible for overseeing digital content creation, deployment and tracking for digital online and offline communications for the Company. These digital mediums include, but are not limited to, our company website, social media channels, partner websites and display advertising, slot promotional screens, elevator screens, televisions, and property promotional screens.
Duties:
Develops, coordinates, and executes digital marketing campaigns that deliver against revenue goals by providing content messaging, managing/scheduling deployment schedules, and communicating the calendar with appropriate key stakeholders.
Implements digital marketing strategies and coordinate social media campaigns that include creative asset and ad tactic selection, messaging and offer strategy targets and refine to optimize results & track performance relative to campaign goals.
Monitors online advertising technology trends, suggests new...